ByRobin founder, Robin Lathrop, has spent decades cultivating a vision to create perfect experiences. Through the eyes of compassionate storytelling and deeply profound critical thinking and organization, she feels the producer is much more than an event planner. 

Lathrop, the visionary powerhouse who runs her own company, purposely focuses on crafting the client experience to produce a compelling event that elevates a dream and turns it into a reality. She focuses on making the impossible possible. 

Getting her start at the Plaza Hotel in the world of floral design, Lathrop worked on large scale installations and found her true passion. ByRobin has designed countless show-stopping creations over the history of the company, with the ability to design, fabricate and manage in-house, whether it be an intimate gathering or an experience with thousands of attendees.  

Additionally, Lathrop is unique in her approach to content creation as a driving force to storytelling. Together with her company she works to incorporate content in unique and interesting ways, whether for a personal or corporate event, making her a standout in the industry. Her management sector of the company has established a reputation for incorporating trailblazing technology for clients, setting precedents at events with cutting edge videos and social media platform integration.  

Lathrop takes content creation to the next level in 2023 and beyond with a network of empowering collaborators all with the ambitious goal of creating the perfect event.  

The premiere production and design company has ignited the senses and produced spectacular events worldwide. From luxurious fundraising galas to elegant international weddings, all the way to star-studded birthday bashes and corporate affairs. Every soirĂ©e is an intricate dance that comes to fruition under the guidance of the producer who firmly believes that her team leadership of top-notch craftsmen and artisans, alongside technical geniuses make her company stand out above all others in the industry.  

Passion for art and fashion pushes her to change the standard for clients and raises her platform to meet any client wishes. Her artistic eye met with a formal business education makes her unique in an industry that too often overlooks attention to minor detail. Lathrop’s vision alongside her tenacious attitude leaves her constantly craving only the best for each client. Setting the highest standards for quality, Lathrop dedicates her entire team to an event with no project being too small. Memories from an event become a magical story to be recounted with family and friends for years to come.  

Tenacious and unyielding, she embodies what it means to “never take no for an answer.”  

Lathrop’s work history includes notable events such as The Waxman Gala, The New School Commencement, The New Group Gala, and FIT Graduation. Galas and fundraisers are equally as important to her as destination weddings in Mexico and the Bahamas, birthday celebrations at historical landmarks like the Lincoln Center, graduation parties on the East Coast and all the way to beachfront bridal showers in Florida. Each party gets the incredible ByRobin touch.  

Committed to absolute perfection from conception to completion, her company showcases the management skills to produce an event from start to finish with great attention to details including but not limited to: On Site Event Management, Staging and Production, Floral Design and Installation, Event Staffing, Virtual, Live or Hybrid Experience, Site Selection, Budgeting, Vendor Selection/Contract Negotiation and Management, Negotiating Room Blocks, Production Timeline/Milestones, Event Timeline, Printing/Graphic Design Services, Customized Event Website, Food and Beverage-Menu Creation/Customization, Source/Manage Specialty Talent, Fundraising Strategies, Auction Management-Live and Online, Video Content Creation, Technical Drawing, Detailed Color Renderings and Special Permits. 

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Photo Courtesy Of Lawlor Media Group