NICK OFFERMAN STOPS BY NYC MLB FAN CAVE
Coinciding with "New Era Thursdays" at the MLB Fan Cave, Nick Offerman (sporting new blond hair and goatee) dropped by the MLB Fan Cave in New York City Thursday.
Offerman met the nine MLB Fan Cave Dwellers who are competing in a season-long series of challenges with one eventual winner crowned before the end of the 2012 World Series. Following his tour of the MLB Fan Cave, Offerman discussed his role in New Era's 2012 Rivals campaign.
Last week New Era continued its 2012 Major League Baseball (MLB) marketing campaign celebrating rivalries and team pride with the launch of its second TV spot featuring Offerman and The Office's Craig Robinson. Robinson, who grew up on the south side of Chicago as a serious White Sox fan, and Offerman, a passionate Cubs fans from Minooka, IL, once again exchange some friendly back and forth trash-talking about each other's teams.
The campaign, which consists of a series of four commercials, demonstrates the true meaning of team rivalry and shines a light on the Windy City rivalry between the White Sox and the Cubs, two clubs with 260 years of baseball history between them.