NYC SECOND AVENUE IS COMING UP ROSES

John Mahdessian Of Madame Paulette



This summer, everything’s coming up roses on Second Avenue! A dazzling array of designer pieces and headdresses from the recent Tulips & Pansies: The Headdress Affair runway show are now on display in the flagship store windows of one-of-a-kind Custom Couture Cleaner Madame Paulette®! The high fashion runway show paired up fashion’s most recognized designers including DKNY, Mara Hoffman, and Betsey Johnson, with New York City’s finest florists including FloraTech and L’Oasis Floral Design to create ornate headdresses made entirely from live plants and fresh flowers! With the help of Celebrity Stylist Lauren Rae Levy, Madame Paulette® took select looks straight off the Tulips and Pansies runway to be cleaned, restored and showcased. These beautiful headdress pieces and imaginative styled looks by top designers Atelier Aimée, Tracy Reese, Viktor Luna for Avery J. Fashion Consultants, Sara Claire & Esther, Mataano, LaQuan Smith, and Blank Silk won’t be on for much longer—so make sure to take a look!




Organized by the community-based, not-for-profit organization serving older adults, persons living with HIV/AIDS and individuals in need of chronic care, medical and rehabilitation services, VillageCare, the impressive Tulips & Pansies: The Headdress Affair show raised funds and awareness for the rehabilitation of the individuals they serve. Tulips and Pansies took place on May 19th in New York City’s Gotham Hall. The event was hosted by Stylist and First Comes Fashion Founder James Aguiar, and Co-Chaired by People’s Revolution Founder, Kelly Cutrone, Philanthropist and Writer Ariana Rockefeller and Fashion Week Founder Fern Mallis.





ABOUT MADAME PAULETTE



Having achieved the status of being the finest Custom Couture Cleaner in the world, Madame Paulette® offers state-of-the-art, unrivaled cleaning services for its clientele — including internationally-renowned Couture designers (Vera Wang, Oscar de la Renta, Christian Dior and Chanel, among others), retail establishments (Bergdorf Goodman and Saks Fifth Avenue), celebrities (Alicia Keys, Chelsea Clinton, Eva Longoria), high-profile VIPs (Carl Icahn, Donald Trump, Anna Wintour) and iconic establishments (The Metropolitan Museum of Art and the Museum of Modern Art). For more information about Madame Paulette®, visit www.madamepaulette.com.



ABOUT VILLAGECARE



VillageCare is a community-based, not-for-profit organization serving older adults, persons living with HIV/AIDS and individuals in need of chronic care, medical and rehabilitation services. Guided by the people they serve, VillageCare provides leadership to improve their community’s health and quality of life, and enhance the quality of care and well being of those who come to their programs for services. For more information about VillageCare, visit www.villagecare.org.



ABOUT LAUREN RAE LEVY



Lauren Rae Levy’s expertise comes from her extensive experience as a runway fashion and celebrity stylist. Ms. Levy has worked with noteworthy celebrities including Bethenny Frankel, Jessica Hart, Lydia Hearst, Kathy Hilton, Paris Hilton, Sarah Jessica Parker, Beth Shak, Molly Simms, Tara Reid, just to name a few. She has also appeared on shows such as Extra!, Inside Edition, The Tyra Show, Jerseylicious, NYC Prep, and The Real Housewives of New York.



ABOUT L’OASIS FLORAL DESIGN



At L’Oasis Floral Design, you will get more than high end flowers…Rather your essence and your event will rise within personalized floral arrangements…Red pepper and cardamom to add fragrance and spice to your wedding, LED lights among petals to illustrate your sparkling personality, feathers and pearls for a sweet time. Whether you come with your own concept or want to leave L'Oasis with "carte blanche" infinitive inventiveness will be offered to sublimate who you are and your celebration. L’Oasis has served a number of clients including Valentino, Vera Wang, Mulberry, Emanuel Ungaro, and The Soho House, just to name of few. L’Oasis also handles the designs for various events and venues including weddings, private parties, hotels, restaurants, retail, outdoor scenery, and gardens. Daily delivery services to Manhattan, Queens and Brooklyn are also available to clients. For more information about L’Oasis, visit www.loasisfloraldesign.com.



ABOUT FLORATECH


Floratech is situated in the heart of New York City’s Tribeca district. The inventive company offers high-end floral creations and orchid plants delivered anywhere in Manhattan. Whether planning an office party, or creating a stylish atmosphere for a corporate event, Floratech supersedes the competition in customer service. For more information about Floratech, visit www.floratechnyc.com.

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