GATORADE IS NEXT TO DROP TIGER WOODS
Gatorade has announced that it officially has severed its endorsement deals with troubled Tiger Woods. In a statement, the company said, “We no longer see a role for Tiger in our marketing efforts and have ended our relationship. However, our partnership with the Tiger Woods Foundation will continue. We wish him all the best.” The drink company is the third sponsor to drop Woods since the sex scandal surrounding his affairs became public. Accenture PLC, a global consulting firm and AT&T also ended their endorsement agreements with Woods. Gillette and Tag Heuer have both maintained their sponsorships but, according to the Wall Street Journal, have distanced themselves from Woods since the scandal began.