MARK BEGO'S FIRST ELTON JOHN BOOK BASH

Mark Bego

Who says authors don’t like doing in-stores? One of our favorite authors Mark Bego, just held the very first in-store signing for his newest release Elton John: The Bitch Is Back at The Barnes & Noble store in The Foothills Mall in Tucson, Arizona where he is currently based. According to one B&N manager, “We sold out entire initial order and we’ve just re-ordered. Always a positive sign!”The Elton-tome is Bego’s release #52, and comes only weeks before One Minute Before Midnight (#53), a dynamic memoir of Ruth Mueller, whose travails include escaping Nazi Germany within days of the beginning of World War II. Mueller came to America, started her own company, and in ’80s she sold it for millions. Says Bego, “I have known Ruth for 30 years, and I have always found the stories of her life to be absolutely fascinating. She escaped Nazi Germany in 1939, came to America, and became a successful businesswoman in Manhattan. Her story is the account of an incredible life, and at the age of 92 she is still an energetic dynamo!” Also, the U.K. version of The Bitch is Back is due to be released (via JR Books under the title The Elton John Story), joining the already-out German language version (via Hannibal Books of Austria as Elton John: Die Story). Hannibal is also releasing two new Bego-books in October: Tina Turner: Die Biografie (#54) in time for the singer’s 70th birthday, and Whitney Houston: Die Biografie (#55). While everyone else is proclaiming that business is slow, the prolific Bego has four new books out in time for the Christmas 2009 season. The bitch IS back…and so is Bego!